Lidings 20

• Foreign capital is actively entering Russia
• The legal services market is divided between international and national law firms
• Major international brands set the standards

Is it possible to be a Russian firm of international caliber—without a "Western flag"?

• We did not join a major brand
• We chose independence and an international DNA

• The market is maturing
• Competition is intensifying
• Expertise alone is not enough

• We started building sales funnels
• Engage in systematic marketing
• Building practices as a product

• 2014–2015 – a new geopolitical landscape
• Foreign clients are reevaluating their strategies
• Many international law firms are leaving or downsizing

• Strengthening our partnerships
• Changing our management structure
• Forming a crystal lattice — a real one, not a metaphorical one

• COVID
• Waves of sanctions
• Disruption of traditional international channels

• We are creating our own model of globality — Lidings Global
• Not dependence, but a network
• Not a top-down brand—but a bottom-up partnership

• The Russian market is changing
• Pharma is gaining strength
• Agriculture, bioeconomy, digitalization

Should we be a service provider or shape industries?

• We choose the industrial model
• Pharma as the anchor
• The bioeconomy as a logical extension

20 years isn’t just an age — it’s 5 eras and 5 answers, the answers to which have shaped who we are today and where we’re headed next