News & Events / Lidings Law Firm conducts a rebranding campaign

Lidings Law Firm conducts a rebranding campaign

Lidings is a rather famous brand in the Russian market which has shown for all its history readiness to stand any tests of the market, to vary, improve and to be updated to correspond with any inquiries of the Clients.

Lidings dynamics of development and concentration on rendering legal services for only foreign companies has made the firm take up a leading position among the Russian law companies. In September, 2008 Lidings officially opened its new office in Saint-Petersburg due to the firm’s dynamic growth and increase of Ñlients requests coming from that region. According to the Lidings’ managing partner Sergey Aksenov, opening of the new office in the Northern Capital of Russia is a logical step forward in realization of Lidings’ business development strategy.  In the future Lidings Law Firm is planning to continue its expansion to other Russian regions.

At present Lidings Law Firm conducts a rebranding campaign.

– We have reached such a level and a status when rebranding became vital for the further development of our firm, – the managing partner of Lidings Law Firm Sergey Aksenov said.

According to the head of business development department Yuri Grankov correct positioning and rebranding give a chance for realization of the firm’s plans concerning market penetration and an effective competition. It will allow the firm to draw attention of new Clients and what is not less important, to increase loyalty of the existing ones. We position ourselves as a full-service law firm that specializes in rendering legal services to foreign companies doing business in Russia or planning to enter the Russian market and representing foreign companies in dispute resolution with Russian counterparts. As our Clients take the first steps in Russia, we are ready to act as advisors in order to define the legal form of the future business. It is natural when everyday business activities require legal assistance to a certain extent. In the Russian permanently changing legal environment the role of lawyers is invaluable. It is always exciting to participate in our Client’s business expansion. Naturally this process requires professional assistance. Any growth strategy implies serious consideration of various legal aspects: corporate and labour law, tax and administrative regulations. We are experts in dispute resolution as well. We are experienced in working as counsel both for claimants and for respondents. Still, going to court is not the only way of resolving conflicts. It neither is the most effective one. That is why we offer our Clients a wide range of amicable tools of dispute resolution. But, Yuri Grankov considers that the most important component of success is the way the staff treats the process. We have taken rebranding as the serious project. Therefore in the process it is important to note the essential contribution not only of the top management of the firm, but of ordinary employees as well.

So, several exact requirements concerning rebranding were made. These include a visual image of the firm. Now we are busy with updating a corporate style of the firm, soon the site will be changed as well. During the process the design of a logo and firm symbols have been updated. As for the firm colours vinous-red and white were chosen. We take an active part in making Lidings brand book. The main Lidings practice areas also undergo changes, we strengthen them attracting more and more lawyers to the firm.

The process is not over yet but we do not pose a problem before ourselves to make a rash rebranding. We aspire to understand our Clients, partners, the market as a whole, and those changes, which occur in a society and in the sphere of legal services to correspond to expectations not only now, but also in the future.

For additional information please contact:

Íead of Business Development Department
Phone/ Fax: +7 (495) 228-18-66
E-mail: YGrankov@lidings.com