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Lidings advises French lingerie manufacturer Florange on Russian market entry strategy


Lidings, the leading Russian law firm, dedicated to advising foreign companies on all aspects of Russian law is advising French lingerie manufacturer Florange in its Russian market entry strategy.

Also known within Russia as “Provea”, Florange is a multi-level (or “network marketing”) company, promoting and selling its products through individual agents. Having analyzed the company’s customer loyalty and rewards systems, Lidings was asked to advise on various aspects of corporate and employment legislation, to ensure full compliance with Russian law.

Speaking on behalf of Florange (Provea), Commercial Director Ildar Ibragimov commented: “Lidings gave us invaluable support in the process of adapting western working practices to Russian realties.”

Lidings’ Partner Andrey Zelenin led the transaction, supported by lawyers from the firm’s Commercial and Corporate Practice Group. Commenting on the transaction, he said: “Working with Florange was fascinating—this transaction involved mastering the complexity of network marketing as practiced throughout Europe, and identifying appropriate legal forms to allow this to operate effectively in the Russian market.”
 


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