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Lidings is starting a rebranding campaign


For the years passed from the moment of its foundation Lidings has become a well-known name in Russia as well as abroad which has shown a remarkable readiness to stand any tests of the market, to vary, improve and to stay updated in order to correspond to the status of its Clients.

The dynamics of Lidings’ development and concentration on providing legal services to foreign companies has made the firm take up a leading position among the Russian law firms rendering legal services to foreign business in Russia.

In September 2008 the new office was opened in Saint-Petersburg due to the firm’s dynamic growth and increase of the projects conducted by Lidings’ lawyers in that region. According to the Lidings’ managing partner Sergey Aksenov, opening of the new office in the Russia’s Northern Capital is a logical step forward in realization of Lidings’ business development strategy.  In the future Lidings Law Firm is planning to continue its expansion to other Russian regions.

Presently Lidings is conducting a full-scale rebranding campaign. "We have reached such level and status when rebranding became vital for further development of our firm", – Lidings’ managing partner Sergey Aksenov said.

Correct positioning and rebranding create new opportunities for realization of the firm’s plans to increase its market share and effectively stand the competition. It will allow the firm to draw attention of new clients and what is more important, to increase loyalty of the existing ones.

Positioning itself as a firm working with international companies in Russia Lidings provides a full spectrum of services, assisting foreign companies in starting up their business in Russia, expanding to different regions of the country and resolving disputes if collision of interests occurs.

At this moment the corporate style of the firm is being renewed and the new web site is created. During the rebranding campaign the design of the logotype and the corporate attribute symbols will be renovated. Red-claret and grey-silver are chosen to be the corporate colors.

Lidings’ top management is not striving to conduct a rush rebranding campaign. It is important to understand the clients, partners and the market as a whole and those changes, which occur in the legal business in order to correspond to expectations not only now, but also in the future.
 


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