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Lidings Sponsors the 5th Annual Conference “Latest Developments in the Pharmaceuticals Market: Territorial Expansion”


 
Lidings acted as partner and sponsor of the 5th annual conference “Latest Developments in the Pharmaceuticals Market: Territorial Expansion” hosted by Infor-media Russia. The event was held at the Swissôtel Moscow Krasnyye Kholmy on 30 September and 1 October 2013.
 
 
Over the years the conference has garnered strong interest from business circles and is rapidly becoming one of the most high-profile events on the Russian Life Sciences business calendar. Brand-name manufacturers, distributors, and members of regulatory agencies participated in the event. Over 350 guests have attended this year, and the conference program lasted two full days for the first time. Key topics for discussion focused on challenges that the industry is now facing, including relevant amendments to the state legislation, regulatory initiatives review, and other issues high on the agenda.
 
Lidings’ partner Andrey Zelenin chaired and moderated the plenary session “Future Leaders: Innovative Approach to Business Development in Russia” opening the first day of the conference. Session speakers included Head of Russian representative office of Ipsen-Pharma Marina Veldanova, Head of Russian representative office of Pfizer Danil Blinov, and General Director of Soteks Vitaly Smerdov. The speakers shared their views on general issues of business development in the pharmaceutical industry and some specifics of operating in the Russian market.
 
Counsel and Co-Head of Pharmaceutical Industry practice at Lidings Sergey Patrakeev spoke at the conference session entitled “Advertising in the Pharmaceutical Industry”. Sergey’s presentation on the second day of the event was devoted to legal aspects of creating and distributing promotional brochures and advertising materials.
 
Life Sciences is one of Lidings’ most rapidly developing practice areas. The firm’s client list boasts key industry leaders including pharmaceutical giants like Boehringer Ingelheim, Ferring Pharmaceuticals, Ipsen Pharma, MEDA Pharmaceuticals, Sanofi Aventis, Servier, and others. The firm’s team has extensive expertise in providing legal support to foreign pharmaceutical companies represented in Russia. Lidings’ lawyers have received numerous awards and have been recognized for their expert industry knowledge.
 
For more information about the conference please visit the official website.
 

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