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Lidings Sponsors the 5th Annual Conference “Latest Developments in the Pharmaceuticals Market: Territorial Expansion”

Lidings will sponsor the 5th annual conference “Latest Developments in the Pharmaceuticals Market: Territorial Expansion” hosted by Infor-media Russia. The event is scheduled to take place at the Swissôtel Moscow Krasnyye Kholmy on 30 September and 1 October 2013.
Over the years the conference has garnered strong interest from business circles and is rapidly becoming one of the most high-profile events on the Russian Life Sciences business calendar. Brand-name manufacturers, distributors, and members of regulatory agencies participate in the event. Over 350 guests are expected to attend this year, and the conference will take two full days for the first time. Key topics for discussion will focus on challenges that the industry is now facing, including relevant amendments to the state legislation, regulatory initiatives review, and other issues high on the agenda.
Lidings’ partner Andrey Zelenin will chair and moderate the plenary session “Future Leaders: Innovative Approach to Business Development in Russia” opening the first day of the conference. Session speakers include Head of Russian representative office of Ipsen-Pharma Marina Veldanova, Head of Russian representative office of Pfizer Danil Blinov, and General Director of Soteks Vitaly Smerdov. The speakers will share their views on general issues of business development in the pharmaceutical industry and some specifics of operating in the Russian market.
Counsel and Co-Head of Pharmaceutical Industry practice at Lidings Sergey Patrakeev will speak at the conference session entitled “Advertising in the Pharmaceutical Industry”. Sergey’s presentation on the second day of the event will be devoted to legal aspects of creating and distributing promotional brochures and advertising materials.
Life Sciences is one of Lidings’ most rapidly developing practice areas. The firm’s client list boasts key industry leaders including pharmaceutical giants like Boehringer Ingelheim, Ferring Pharmaceuticals, Ipsen Pharma, MEDA Pharmaceuticals, Sanofi Aventis, Servier, and others. The firm’s team has extensive expertise in providing legal support to foreign pharmaceutical companies represented in Russia. Lidings’ lawyers have received numerous awards and have been recognized for their expert industry knowledge.
For more information about the conference please visit the official website.

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