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  • Julia Smirnova,
    Head of Business Development

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Head of BD at Lidings Takes Part in a Business Breakfast Hosted by the Harvard Business Review

Head of Business Development at Lidings Julia Smirnova will attend a business breakfast hosted by Harvard Business Review on the 29th of May 2015. The event devoted to client relationship management will take place at Swissôtel Krasnye Holmy hotel in Moscow and is expected to bring together leading marketing experts from a wide range of industry sectors.

Modern technologies allow “scanning” clients in order to determine their priorities in terms of goods and services provided by your business. Business breakfast hosted by the HBR will provide leading experts in the field with a platform for sharing best practices and experience in implementation of such technologies. General director of Gett (GetTaxi) Vitaly Krylov, marketing director at Aeroflot Mikhail Fandeev, marketing director at Azbuka Vkusa Galina Yaschuk, head of loyalty programmes at Megafon Sergey Belyaev, first deputy president-chair of the board of Leto Bank Georgiy Gorshkov, client marketing director at BKS Broker Maxim Puzirev, and other seasoned marketing professionals will join the discussion.

The meeting will consist of two parts. The first part of the event will be devoted to a discussion panel on How to monetize loyalty. Following that, speakers will share their expertise and best practices at a case study session. The event promises to provide participants with an opportunity to go beyond their field and interact with professionals from other industry sectors.

The event is aimed primarily at general directors, business development and client relationship managers, as well as heads of client marketing and loyalty programmes.  Lidings will be represented by Head of BD Julia Smirnova. Ms. Smirnova has over ten years of work experience in professional consulting services. With extensive expertise in internal management, legal marketing, and strategic business development she is responsible for identifying priorities and targets for BD, developing and implementing action plans for key client initiatives, as well as branding, communications, CRM, cross-selling, and service reviews.

For more information on the event please visit the official website of Harvard Business Review.

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