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Lidings’ Partner to Support Contest for the Best Life Sciences Ad

Lidings’ Partner and Co-Head of Pharmaceutical Industry Practice at Lidings Sergey Patrakeev will act as an expert in the Fifth practical conference “Promotional strategies of pharmaceutical products and brands” organized by Infor-media Russia to take place at Mercure Paveletskaya hotel in Moscow on April 7th.

Annual conference for the fifth time will gather together representatives of business development and marketing communications departments of the largest pharmaceutical industry companies to discuss new trends in pharmaceutical marketing and overall market dynamics. The event will incorporate an Award ceremony of All-Russian contest for the best OTC pharmaceutical products video clips and printed ads. Sergey Patrakeev will take part as an expert. During the ceremony he will analyze the video clip of the winning company from a legal point of view, comment on the legal risks and major mistakes occurring when creating promotional OTC pharmaceutical products.

“While advising pharmaceutical industry companies we are constantly faced with multiple legal restrictions applicable to the advertisement of pharmaceutical products. Potential risks can be eliminated at the very first stage of generating an idea for creating an advert or a video clip. Many of the identified errors are typical, so they can be easily avoided if assessed by professional lawyer”, - comments Sergey Patrakeev.

Lidings law firm specializes on advising foreign business operating in Russia. Pharmaceuticals is one of Lidings’ most rapidly developing practice areas. The firm’s client list includes pharmaceutical giants like Boehringer Ingelheim, Ferring Pharmaceuticals, Ipsen Pharma, MEDA Pharmaceuticals, Sanofi Aventis, Servier, and others. The firm’s team has extensive expertise in providing legal support to foreign pharmaceutical companies represented in Russia. Lidings’ lawyers have received numerous awards and have been recognized for their expert industry knowledge.

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